There are many problems with memory foam, least of which isn’t the foam itself but how it’s being used.

Most people were made to believe that memory foam was the solution to everything, from back pains, to snoring, to high-blood pressure, to diminished libido. It’s now evident that all this was derived from a well-calculated marketing plan. The corporations behind the marketing relied on novelty and N.A.S.A, but the jig is up.

Too much memory or gel foam in a mattress will cause lower back pain and will cause you to sleep hot, this much we know, so why do big box stores keep pushing them?

Here are a few reasons:

1. They are easy to make. Speaking as a manufacturer, I can tell you that making a foam mattress with memory foam or gel foam is relatively easy. We glue the foam together and cover it with fabric—easy and fast. Because they are easy to make, any monkey with zero upholstery knowledge can make them. Thus, manufacturers push foam mattresses more than other types of beds.
2. The retail mark-up on memory and gel foam mattresses is enormous. Sometimes marked up more than 200%. That queen size mattress being sold for $2500 retail is being purchased from the manufacturer at between $800 to $1200.
3. The consumer has been brainwashed that memory foam is good for them.
4. People love the touch and feel of memory foam, leading them to believe that it’s great to sleep on.

Not all Visco-elastic memory foam is bad. Memory or gel foam, when used properly, can make your mattress more comfortable. I’ll always use it as the top layer and I always place a firmer foam or coil under it, this way, the memory foam is there to provide comfort and NEVER as a support tool.

Related Mattress Collections:

• Sleep-Pür Series
• Série Zero Gravity
• Energy Series